https://www.ashleylam.net/work daily 0.75 2026-01-04 https://www.ashleylam.net/work/on-camera monthly 0.5 2026-01-04 https://www.ashleylam.net/work/event-coverage monthly 0.5 2026-01-04 https://www.ashleylam.net/work/platform-launches monthly 0.5 2024-01-02 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/63529b73-3d52-499b-bce1-5a6c725f7c6d/IMG_6633.jpg Work - Platform Launches - Linktree Threads | Linktree In response to Meta’s unexpected launch of Threads, I started an account for Linktree, planned an initial post strategy, and published content within an hour of the platform being open to the public. Since then, the channel was seen significant growth, sustained strong engagement, and has become the 2nd most followed Linktree social page. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/2e04a138-9c8d-4882-ac72-6883de5162aa/IMG_6629.jpg Work - Platform Launches - Big Shot Series Instagram | Disney+ To support the release of the new Disney+ Original Series Big Shot, I led one of the first non-franchise series Instagram accounts for the streaming service—which was grew to 44K+ followers over the span of the season. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/9adeb71b-240e-43f0-acec-aaa4e45f1d34/IMG_6631.jpg Work - Platform Launches - High School Musical Instagram | Disney’s Franchises In preparation for one of the very first series that would be launching with Disney+ (High School Musical: The Musical: The Series), I worked with a colleague to create a High School Musical franchise Instagram account that ended up being the fastest growing social page within the Disney Digital Network of at the time. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/fd863c92-168e-4381-a588-737156957e78/IMG_6627.jpg Work - Platform Launches - Babble Makes Instagram | Disney’s Verticals Following the success of Disney’s parenting brand Babble on social media, I launched a spin-off account focused on crafts, recipes, and other lifestyle content for parents called Babble Makes. https://www.ashleylam.net/work/talent-partnerships monthly 0.5 2025-03-21 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464668460-HIKS32PKWNUD52OFU89D/Screenshot+2025-03-20+at+2.56.32%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464666441-9AQXHIJSO7VT02KHKNU2/Screenshot+2025-03-20+at+2.56.39%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464665977-S9WU9B33HKWGD5IKAX9S/Screenshot+2025-03-20+at+2.56.46%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464663255-N2ADHBMWXDB0A83QFKR4/Screenshot+2025-03-20+at+2.56.53%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464662701-IAXBYYW42B2MHWZ3NWBT/Screenshot+2025-03-20+at+2.57.02%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464728745-5RLGUM71FTCRKRFHE3TZ/Screenshot+2025-03-20+at+2.57.20%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742464728758-76IYI1X4OGH0WM4QU473/Screenshot+2025-03-20+at+2.57.14%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971933890-7BTZAEGH9REAIMPJ9TTJ/Screenshot+2023-12-07+at+9.57.21%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971932982-2QM43YXG8O64ELGQ893O/Screenshot+2023-12-07+at+9.57.31%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971929660-73NX2NSDHVR8UQYZNL20/Screenshot+2023-12-07+at+9.58.18%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971931656-SFDBWT3RVRE4H3F1ETH5/Screenshot+2023-12-07+at+9.57.54%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971931951-YG2OCWIFPJ4SNQEUX3RR/Screenshot+2023-12-07+at+9.57.48%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971932759-L41WFBGDCO30LEHXKK5Q/Screenshot+2023-12-07+at+9.57.38%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971929667-BKHD4D41NGFWW4Y0KLN6/Screenshot+2023-12-07+at+9.58.25%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971930689-ZW1A6QVREXTX0CLL6FGB/Screenshot+2023-12-07+at+9.58.12%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1701971931040-DH234S5T5P80OJ6MAGLA/Screenshot+2023-12-07+at+9.58.03%E2%80%AFAM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690174003742-MMERPBS3GESHBRTDY59T/Screenshot+2023-07-23+at+9.46.28+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690174006607-UZQC47TZCCJFZUH6LI0R/Screenshot+2023-07-23+at+9.46.22+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172523147-OEB0KL0QD85DUJAMCP5Y/Screenshot+2023-07-23+at+9.21.44+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172531196-CZBRB99FHC46WTAOGBU2/IMG_7045.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172538503-VB9GLTS59DL5NSJU10PV/IMG_7046.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172541302-CFEH5WBS07Z4OJ11EFQO/IMG_7047.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172544925-YLUBW17VXSU5JWWRFTCF/IMG_7049.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172550017-XKU8EY0HHUAOZ2BZ4Y21/IMG_7050.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172553099-XKSWT5YPUVIINYQ3OSOO/IMG_7052.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172556190-3SKBZO44MH7P8DCXHBTQ/IMG_7053.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172560534-RUGG3O43UCFTQTEIOHVU/IMG_7054.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172563371-TC3804U6QBQW33DR98UM/IMG_7055.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172566957-IG0TKKY0HSPFPFR9KDL7/IMG_7056.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172570320-JCAGVSBLR5HB5QOYTDWX/IMG_7057.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172573095-7Q11RSTFBA24X8LPUYPG/IMG_7059.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172576300-7DP1SQ0GSEXZJK9GSS18/IMG_7060.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172579062-OFARNMD33H0IO3Z8QWNA/IMG_7061.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690172582093-NKRGETMDIGJFHNU7YCUU/IMG_7064.jpg Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170881854-ESJ42VXROAMJMX0M7B1L/Screenshot+2023-07-23+at+8.52.38+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170860952-Y8LE76GMQ4652BD68SFX/Screenshot+2023-07-23+at+8.52.59+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170860772-34NXROGSER3UL2U9NZUY/Screenshot+2023-07-23+at+8.53.09+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170862277-UYJP2X1BG3ORJPWVKTRL/Screenshot+2023-07-23+at+8.53.21+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170862333-BZUH3I1VA4ZZCRV5UBUB/Screenshot+2023-07-23+at+8.53.30+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170864004-4R87MW3YCDADNBXDSBFE/Screenshot+2023-07-23+at+8.53.43+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690170864225-Q59I0216JWMBMUZB4RPF/Screenshot+2023-07-23+at+8.53.53+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614684035924-K4WQECTXYB1KTCKDT8X8/Screen+Shot+2021-02-28+at+4.48.52+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614683999408-ABZUNE7D0LCYS50MWKRM/Screen+Shot+2021-03-02+at+3.19.01+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752645808-GIG3CFN3Q0ATLKJ8LIL3/Screen+Shot+2021-03-02+at+10.23.19+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752870298-QN0P8IZ59XYP9YTW9LRO/Screen+Shot+2021-03-02+at+10.27.23+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752230375-6O8FYKBHLEY5I35RLTYT/Screen+Shot+2021-03-02+at+10.15.34+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752780357-5HJVYDY2F0D8KF021RRY/Screen+Shot+2021-03-02+at+10.26.08+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752548436-EAF83PVOUFXI8THZK1CH/Screen+Shot+2021-03-02+at+10.22.12+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614753176241-7X6BPWE5QURYXFPQRZ20/Screen+Shot+2021-03-02+at+10.32.40+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752237204-N085J2F0SHMSUE0PSXG3/Screen+Shot+2021-03-02+at+10.16.58+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752945811-7KWNSYWVYB85N47EF32H/Screen+Shot+2021-03-02+at+10.28.50+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752641584-7MYR9L20TTZH9EG6FZGI/Screen+Shot+2021-03-02+at+10.23.47+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614752235818-55S6ABVF41CYR74L8P2F/Screen+Shot+2021-03-02+at+10.15.55+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614743618789-8BI6YPV688MX9SH4B0RV/Screen+Shot+2021-03-02+at+7.53.16+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614744068127-XAI3Q6EU84LHIS713HEE/Screen+Shot+2021-03-02+at+8.00.51+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614743772247-S9UTNU8RIYSCJIPSDD5O/Screen+Shot+2021-03-02+at+7.55.57+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614743945368-56260046PZLDZLM1BKNG/Screen+Shot+2021-03-02+at+7.58.53+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614744396394-ZX7ARNJHLDC2CWLN0E0R/Screen+Shot+2021-03-02+at+8.06.20+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614744165302-G4EQDXKXY7L0KXPI7X5C/Screen+Shot+2021-03-02+at+8.02.26+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614744302954-G0SW2UM142KW23VHO2NE/Screen+Shot+2021-03-02+at+8.04.45+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614684977482-H9VVFGSB0U3EJEISMGBN/Screen+Shot+2021-03-02+at+3.36.05+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614685265024-61X87PPDUM14O2S6HT4N/Screen+Shot+2021-03-02+at+3.40.43+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614684809634-IU6ICFOEIM5OYZHZR9AB/Screen+Shot+2021-03-02+at+3.33.14+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746415427-MDK903ROGV7P9HD2OKPV/Screen+Shot+2021-02-28+at+4.17.54+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746797095-071XSY0AH9VA81UXX0TY/Screen+Shot+2021-02-28+at+4.38.21+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746739203-8ZG8SSXMZL5L1BLSVC0G/Screen+Shot+2021-02-28+at+12.30.59+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614747062453-GU95UD2OKCEOENB5D85Q/ddfddffdf.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614751795012-R9O465PVIHWHK9KT23PO/Screen+Shot+2021-03-02+at+10.09.40+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746467344-EHKXBKR4Q9G4Y3TIT7B4/Screen+Shot+2021-02-28+at+5.23.00+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614751857960-YUQLAU9E3AE47PYSLZ7F/Screen+Shot+2021-03-02+at+10.10.42+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746480843-82R5JXU4C6HOG0ETISIO/Screen+Shot+2021-02-28+at+4.16.06+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614746761363-E37TN74I4NM8QGWQIPV6/Screen+Shot+2021-02-28+at+12.34.47+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614681841861-PU70DB6XB9AAZ3NV030F/Screen+Shot+2021-03-02+at+2.43.26+AM.png Work - Talent & Creator Partnerships - The Lizzie McGuire-Inspired Looks by Rachel Martino & Noelle Downing The Lizzie McGuire-Inspired Looks by Rachel Mar https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614682867116-975KNGUQ8O9U52EEGNVD/Screen+Shot+2021-03-02+at+3.00.54+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614682176368-H68FZZG6RAKKJ18YHYV3/Screen+Shot+2021-03-02+at+2.49.23+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614683042643-KFHK3GU1JO7EUA19MS4E/Screen+Shot+2021-03-02+at+3.03.49+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614682047244-WMODXKXTZPKFZPCDEPQF/Screen+Shot+2021-03-02+at+2.47.15+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614682425785-MKB7Q6MUIGJ94I6151E8/Screen+Shot+2021-03-02+at+2.53.34+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614683153373-M7ZECG5M9WSRCF7S7S6T/Screen+Shot+2021-03-02+at+3.05.41+AM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614745256748-RBZIW7ZIJYP2W37T72DN/Screen+Shot+2021-03-02+at+8.20.24+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614744972322-CK3EE7JQCDRZWH87LFIZ/Screen+Shot+2021-03-02+at+8.15.56+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614745116546-9VKP8C7959T0LNGN7C0S/Screen+Shot+2021-03-02+at+8.18.12+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614745950306-KUDIRHCK4J85K515WCKP/Screen+Shot+2021-03-02+at+8.32.18+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614745698506-OGPOHFVR0LCNKOK18KEN/Screen+Shot+2021-03-02+at+8.28.06+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614745811378-TWTIB6UQYOI8JQYEWH9M/Screen+Shot+2021-03-02+at+8.29.53+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614748710256-EH9NJD8VMJUIXVKRCTQM/Screen+Shot+2021-03-02+at+9.18.17+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614749004567-1IAMWMMJ8FODFT1333WS/Screen+Shot+2021-03-02+at+9.23.12+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614748848447-8JS7LTAHK1JS9ZM6UWQW/Screen+Shot+2021-03-02+at+9.20.37+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614748933325-073MT6A68OGKJGZS5SRZ/Screen+Shot+2021-03-02+at+9.21.59+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614749117949-B3BE1YK0T6KUI2DHM87N/Screen+Shot+2021-03-02+at+9.25.04+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614754801621-XUV947YP3YZY8LO14VQH/Screen+Shot+2021-03-02+at+10.59.49+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614754734134-R2PUOZPJIWK6FR4B8NBU/Screen+Shot+2021-03-02+at+10.58.42+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614754869918-G9Y1XC1SPGU9Z2TMG4GO/Screen+Shot+2021-03-02+at+11.00.57+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614754939266-GEMA4HL8TTN7ZRD3M59S/Screen+Shot+2021-03-02+at+11.02.08+PM.png Work - Talent & Creator Partnerships https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614754999327-CL3ZRZHU1QIKN1V6SVAE/Screen+Shot+2021-03-02+at+11.03.07+PM.png Work - Talent & Creator Partnerships https://www.ashleylam.net/work/reactionary-content-amp-engagements monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/88ace282-f8c4-42d0-b15a-d33468182ef8/Screenshot+2025-03-20+at+11.43.32%E2%80%AFPM.png Work - Reactionary Content & Community Engagements - Why Editing Is Half of Photography | VSCO In response to the “Why editing is half of photography” trending video format, I produced a version of the trend for VSCO to connect back to the root of our brand, which became our most watched Instagram Reel ever at that time. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/466d7a64-aa78-465e-aeef-cc03aef42a05/Screenshot+2025-03-20+at+10.21.06%E2%80%AFPM.png Work - Reactionary Content & Community Engagements - Low Engagement ≠ Low Quality Work Threads Post | VSCO In the midst of shifting algorithms and a movement towards video content, photographers across the board have been actively expressing frustrations over their photography posts receiving low engagement. I drafted a reassuring post in response to this sentiment that many photographers instantly felt validated by. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/f5107d2f-fb9f-41f8-8808-c8bc211e441e/Screenshot+2023-07-24+at+1.36.39+AM.png Work - Reactionary Content & Community Engagements - Twitter’s Ban of Links Reactive Content | Linktree Twitter announced that it would be banning links that promote other 3rd party sites in tweets, which became a decision that later was overturned due to backlash and “Linktree” even trending as a topic at #9. Throughout the different phases of the incident, I worked with leadership teams to release statements, play into reactive humor, and ensure that the Internet was aware that the policy was deleted. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/61b4afe5-722e-49d0-904d-0268fdbe5a56/IMG_7098.jpg Work - Reactionary Content & Community Engagements - Following People on Threads Post | Linktree Day 1 of Threads was nothing short of chaotic energy as millions of people were still trying to figure out the new app. Knowing that “rules” or “standards” still had yet to be established with it being early days, I posted a call out about following practices that many people resonated with. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/c259aaa7-8c0f-4932-8cc7-c6bde1f5778d/IMG_7097.jpg Work - Reactionary Content & Community Engagements - Threads Social Icon Product Feature | Linktree As soon as Threads app opened to the public, the Linktree community immediately started requesting a new icon feature for the social network. We raised these inquiries with our engineering teams and they were able to turnaround the update in less than 24 hours. From there, I shared a simple video to show that we listened to their feedback made the icon available (at lightning speed!). The post climbed the ranks to become our highest performing Threads yet. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/c0a9ef26-ce7e-4b14-96c9-e63195594271/358337165_631263982303676_2800601689009726400_n.jpg Work - Reactionary Content & Community Engagements - Threads Launch Announcement Meme | Linktree Not another social media platform! As the countdown to the launch of Threads started circulating Instagram, I put together a meme that played into the humor of having to take on another channel as a someone that has a social media career. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/5c57d7ca-351f-4a94-9b83-94157b708982/345761816_795866185033868_6171914291933204267_n+%281%29.jpg Work - Reactionary Content & Community Engagements - Mr Beast Instagram Birthday Giveaway Meme | Linktree During the week of Mr Beast’s birthday, you couldn’t go on Instagram without seeing nearly everyone you follow share his giveaway onto their Stories. Shortly after he announced the winners, I crafted a meme that summarized a sentiment that most people on Instagram were likely feeling. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/988d91d6-f7b4-419d-8eec-4008c82c0693/342192605_1601039073695962_7432197799183708375_n+%281%29.jpg Work - Reactionary Content & Community Engagements - Response to Instagram’s launch of multiple links in bio | Linktree When Instagram announced that they would be allowing up to five links in bio, the Internet was quick to turn to Linktree to question what this meant for our platform. Meta had been a long time user of Linktree and was still utilizing the product at the time of the news. We used this as an opportunity to prove our value by showing the world that even Instagram’s parent company still had Linktree in its bio, which made media headlines. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613781202786-9G0VFE94XU2FRUA1V6UD/138782269_3785825898122121_3585108060249994248_n+%281%29.jpg Work - Reactionary Content & Community Engagements - Olivia Rodrigo’s “drivers license” x Taylor Swift | High School Musical: The Musical: The Series To celebrate Olivia Rodrigo, the lead of Disney+’s High School Musical: The Musical: The Series, and her song drivers license ranking #1 globally — I put together a custom asset that highlights the moment when Taylor Swift previously congratulated her on her success. Icons supporting icons? This was truly an iconic moment. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613784128625-NECQRVLOS3EMTQFK34V4/Screen+Shot+2021-02-19+at+5.21.43+PM.png Work - Reactionary Content & Community Engagements - 2020 Super Bowl Halftime Show Tweet | Oh My Disney In response to conversations around Shakira and Jennifer Lopez’s 2020 Super Bowl halftime show performance, I crafted this top-performing tweet. The post included a clip from Zootopia of Gazelle, voiced by Shakira, singing on stage in an outfit very similar to what was worn during the actual Super Bowl. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1622785367908-X7PJ8SYYPPF659ZV8FIS/Screen+Shot+2021-06-03+at+10.41.29+PM.png Work - Reactionary Content & Community Engagements - Mickey Rainbow Grilled Cheese Sandwich Video | Disney Eats With the growing trend of rainbow food, I worked alongside the Content Marketing team to ideate and produce a custom recipe video, featuring Mickey Rainbow Grilled Cheese Sandwiches. This recipe was also developed in collaboration with a food blogger from the community. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613780197792-0IZ0X1L7QP4P6Z0U31LJ/67889163_375466739814625_5276366364780261596_n.jpg Work - Reactionary Content & Community Engagements - Who Are You Sitting With? Lunch Table Meme | Oh My Disney As a play on the lunch table meme that was popular at the time, I partnered with our design team to quickly turn around Disney spin on the trend with this illustration that invited fans to engage with their personal seating selection. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613908720449-FIPU5ZLHMG0W9HHTQ2QJ/Screen+Shot+2021-02-21+at+3.56.28+AM.png Work - Reactionary Content & Community Engagements - “I Know a Place” Tangled Tweet | Disney+ With the rise of the “I know a place” Twitter trend, I put together a version that was suited for the Disney+ brand by doing a spin with a popular title. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614326840672-RM8XDIJ98GWP71G26BYK/Screen+Shot+2021-02-26+at+12.02.22+AM.png Work - Reactionary Content & Community Engagements - Nemo = Finsta | Oh My Disney Finstas (Fake Instagrams) were becoming all the rage, so this post curated to help “define” the term—featuring Nemo and his fin that is a bit different than his other one. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614327280932-5FKMBU0ERL2R1NE8W8DW/Screen+Shot+2021-02-26+at+12.14.04+AM.png Work - Reactionary Content & Community Engagements - Troy Bolton Cultural Impact Tweet | Oh My Disney Can you name a more iconic moment than Troy Bolton in High School Musical 2? At the time, this tweet format was gaining traction on Twitter, so I put together a version that calls out one of the most memorable performances from the franchise. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1691046832874-GW8C54MS8NWOCZP911RJ/Screenshot+2023-08-03+at+12.13.13+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742540296019-AB02EJM7VMFO8ACSKYNN/Screenshot+2025-03-20+at+11.57.57%E2%80%AFPM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690442918259-0XETPE4OVE5885XD5TQM/Screenshot+2023-07-27+at+12.27.52+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188644152-RY3FUUNX52490066PHAW/Screenshot+2023-07-24+at+1.48.25+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188647815-79NR5YSQVCNYI5XSEHND/Screenshot+2023-07-24+at+1.50.17+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188644268-ZQD8N4YGZEC5FZUTR9A5/Screenshot+2023-07-24+at+1.48.34+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188645932-9FZ73GJL3YUL7Y65BOI9/Screenshot+2023-07-24+at+1.48.57+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188647171-RBQ5ADIS2RDP5CFHPFRT/Screenshot+2023-07-24+at+1.49.54+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188645429-T4EYAAZ8WGST4Z8B0FQD/Screenshot+2023-07-24+at+1.48.49+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188758081-J73UODC0L6441Y0UTNMB/Screenshot+2023-07-24+at+1.52.17+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188646660-DGJGXV2LTI5J1QU7UCJT/Screenshot+2023-07-24+at+1.49.30+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614585480600-KL2JW5WDOHDCMJ8YUPJK/Screen+Shot+2021-02-28+at+11.57.47+PM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614585646081-OP2AVFKJI76S9TS45HF2/Screen+Shot+2021-03-01+at+12.00.33+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614586399552-DIES24IH3U7PG7A8P2KC/Screen+Shot+2021-03-01+at+12.12.44+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614585830748-6K749W7K6OX0FK7BCN6B/Screen+Shot+2021-03-01+at+12.03.39+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614587084697-E7C5DZP2LX4BEOAM8Q9D/Screen+Shot+2021-03-01+at+12.24.31+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614586078463-WN5HA9TEM35BLM8YL4XE/Screen+Shot+2021-03-01+at+12.07.45+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614587214346-DVIB0QNMXJPOTF4RBLFI/Screen+Shot+2021-03-01+at+12.26.41+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614586942321-82NJEZM5D4LSECR3WTY6/Screen+Shot+2021-03-01+at+12.22.10+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767527260847-OGF6WC4TLHT351841XD0/Screenshot+2026-01-04+at+3.47.20%E2%80%AFAM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1690188645138-UZ8QXVC72ITK45477F1N/Screenshot+2023-07-24+at+1.48.41+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767527261092-OPWZ8S0ZE9HMQJDKOW4T/Screenshot+2026-01-04+at+3.47.10%E2%80%AFAM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614587490108-WRG149BSIX6BSLPEE60I/Screen+Shot+2021-03-01+at+12.31.16+AM.png Work - Reactionary Content & Community Engagements https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767527262472-R1EEUW27JOKHVKCCS4WI/Screenshot+2026-01-04+at+3.46.59%E2%80%AFAM.png Work - Reactionary Content & Community Engagements https://www.ashleylam.net/work/branded-content monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/7eac99b4-fa8d-45d4-b429-e922c0c08a16/IMG_8827.jpg Work - Brand Partnership Content - Ghia x Shop Holiday Suite Event | Shop (Shopify) To ring in the holiday season, Ghia partnered with Shop to bring a pop-up event to life in NYC— enabling guests to interact with Shop both in app and IRL.. Alongside the Ghia marketing team, I co-developed the social strategy and brought content to life that highlighted integrated touch points across different phases of the campaign. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/c9510f4e-70ba-4efe-8b3a-b3cd1ac187d4/Screenshot+2025-09-07+at+12.29.37%E2%80%AFAM.png Work - Brand Partnership Content - Shop x Rare Beauty Fragrance OOH Teaser | Shop (Shopify) To launch a new product category, Rare Beauty worked with Shop to surprise NYC fans with scratch-and-sniff billboards that offered a preview and sample of their fragrance. I led the social strategy across Rare Beauty and Shopify owned channels for this partnership. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/e212e097-c1c9-4183-a230-ae5ca13e929e/Screenshot+2025-09-07+at+12.31.21%E2%80%AFAM.png Work - Brand Partnership Content - VSCO x Liquid I.V. Presets & Photo Challenge | VSCO Liquid I.V. partnered with VSCO to launch two custom presets—inspired by their new summer flavors. To encourage usage of the presets, we launched a photo challenge and I oversaw social amplification of the campaign in collaboration with Liquid I.V.’s marketing team. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613637828212-HLCYSZRFO53NIPR7H8EA/Screen+Shot+2021-02-18+at+12.43.15+AM.png Work - Brand Partnership Content - The Lion King Premiere x PANDORA | Disney Style In a video sponsored by PANDORA, fashion and beauty influencer Jenn Im (@imjennim) took her Disney style to the world premiere of The Lion King—interviewing the cast and crew of the movie. I served as the brand lead for the overall execution of this branded content for Disney Style. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613639441704-9KP2LCUW4RHU9948X6UL/expect+vs+reality.jpg Work - Brand Partnership Content - Motherhood: Instagram vs. Reality x Target | Babble In collaboration with Target, I oversaw a branded content meme series of Instagram vs. Reality moments in motherhood for Babble. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613976462284-YRTLUJ7TJI0VZT7HOFBV/Otterbox+IG+Story.jpg Work - Brand Partnership Content - Disney x Otterbox Phone Case Collection | Oh My Disney I built out a custom branded Instagram Story on Oh My Disney to drive consumers to Otterbox’s collection of Disney-themed phone cases. https://www.ashleylam.net/work/editorial-articles monthly 0.5 2021-02-21 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613634034646-2QPBKWE1YHTZP4RDZCEO/Screen+Shot+2021-02-17+at+11.39.48+PM.png Work - Editorial Articles - Toy Story 4 Teaser Trailer & Character Poster Debut | Disney News https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613634174874-UTGLNYGFE095C2FDHZ1J/Screen+Shot+2021-02-17+at+11.42.39+PM.png Work - Editorial Articles - Mary Poppins Returns’ Emily Blunt Interview | Disney News https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613634283966-55A3L6N3WD0A615PUHOI/Screen+Shot+2021-02-17+at+11.44.32+PM.png Work - Editorial Articles - Brie Larson From Marvel Studios’ Captain Marvel Interview | Disney News https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613634447121-5J8AK8SCQLQP7RSSH5RZ/Screen+Shot+2021-02-17+at+11.46.54+PM.png Work - Editorial Articles - Marvel Studios’ Captain Marvel Cast Interview | Disney News https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613634554782-DJGJOFPB9R08KJSGB6E6/Screen+Shot+2021-02-17+at+11.48.52+PM.png Work - Editorial Articles - Interview With Filmmakers of Frozen 2 | Disney News https://www.ashleylam.net/work/social-photography monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558158723-7MM9VLT3ZIYB0XO27WWC/107400670_654532321816996_5470718686016526451_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557722315-51THMT6H2E20L5EWERDU/53767141_151673945862437_351212511415404257_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557727602-OH7YXBT7BIVDW20D1FDR/57118329_582538298911845_448258600223062923_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558159580-N2WNBU398UHB2KBRY8S5/150895430_1083452642078773_3206636346653434209_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557723066-U0L0VTPGGZXNJBZ5GQOD/77292978_172780600675379_8442327349262417473_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557724944-4MAA0O7KKM9YASGGQL5I/56994159_140679186983109_5952806536351258875_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613974613603-I0WQB2NKG4XT2VIHX4Q4/12353486_1671647849770858_358770939_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557727158-5VSTGASPCWWU1M8GJPDX/56556044_414587509390985_5391894800806385247_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557726127-XFC3O2WLOVUE226GC0VW/60266737_115022819729591_5181463645419214306_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557726409-G8332VLPBTVU14KZU3TG/81127628_246467136337989_4667941788619652753_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557724075-JROZ3KNYYUOTQY10RHZG/117127476_794632127979289_23002654236566551_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557726920-F5M17O3ZVCPF7JTRGDWZ/81634612_118665672707840_8645421069767412249_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557727902-7SGOSRKJCQ0IQDEEJJ49/65605567_461354804442637_5100935283466988969_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557729430-38UEY292JYTIGETY920B/72489195_383137482629900_6635296117413174974_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557728585-CHJYUDT3J2VZD0SC8PSR/71201995_729277827516273_3426848037771653911_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557731186-ZPT57CM1HJ882964YGI4/75244334_2421931034803468_2265695901859472154_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557730219-IG5EWEF7UDW557W1YKA6/72292510_182965412883634_2779418126074437361_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557730481-15SK5491NDB9I9WEE61C/75252756_153440149261156_1577503584716341514_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557730985-EXM1LTI9DTUUJ8EZSVAF/75234564_680896625766716_7675771503136311497_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558160265-QZTRFTVHNZZ1ZG9HAII4/150384375_3762930747101555_7261554058557064537_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558160493-ULQA3NWOICS4O5J40WWU/148656542_3687452807969636_3165105687676936159_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558931294-LBIFOB3MUNVEYFTWOGB0/14272107_948596321935469_1964446186_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558159238-72SQGADI7XX3818AYI41/116428418_174960994070984_7348178115102223602_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558158304-6KBO8MSVAUJ97NSOF11B/132035283_721610435422947_1097079697896421922_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613558930900-2G11CV6DFMBMOATIF9AB/14733491_225239521234359_636135513245351936_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557731801-WGYY493C009F1XSDZFC4/79325826_431677771103378_7694961306725208836_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614587740229-L8E8L5FDULEBODYZGNR3/88467590_2647560355568895_7460872387275402648_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557729024-MHEPVIDT14UMW37CEVET/72763155_2417811884939930_2846323513599585499_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613557729643-PHV0FHSR0L6BHFVE9YI6/74601362_557688951689356_5247092970681788462_n.jpg Work - Social Media Photography https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613979896556-P65FSTG3Y8QJ7VJG2GQ4/53762927_276838766561558_8390754035304687198_n.jpg Work - Social Media Photography https://www.ashleylam.net/work/social-stunts monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/2b593685-db22-46dd-9a48-ba595becf2bc/Screenshot+2023-07-25+at+12.02.53+AM.png Work - Social Media Marketing Stunts - National Best Friends Day Thread | Linktree Marketplace To build awareness for the launch of the Linktree Marketplace, I scripted a banter-style Twitter thread with some select platform partners, such as Reddit and GoFundMe. This thread was positioned as a role call for some of Linktree’s friends on National Best Friends Day that lead to a closing tweet about how you can find each of these partners via the new Marketplace. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1622785750354-JXQN0KL6AT23MV5PVUPR/187677776_473144627105514_3126893255373927450_n.jpg Work - Social Media Marketing Stunts - The Disney Bundle National Streaming Day | Disney+ In collaboration with Hulu and ESPN+, I’ve led two National Streaming Day takeovers, filled with exciting content drops, watch parties, and surprises across social channels from the three services. From a Twitter buy of the trending hashtag to back-to-back announcements, it was an eventful day full of stunts for our Disney Bundle campaign. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597729512973-NJ1RDDPMSUC74ZEO1X8I/Hamilton+Twitter+Watch+Party Work - Social Media Marketing Stunts - Cast & Crew Twitter Watch Party | Hamilton To celebrate Hamilton’s arrival on Disney+, we had a live Twitter Watch Party with cast, crew, and other Disney social handles. Additionally, we engaged with fan throughout the entire premiere weekend. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1606989892870-0NJ343AAJ7INQ37SB20X/Screen+Shot+2020-12-03+at+2.04.43+AM.png Work - Social Media Marketing Stunts - Lil Nas X Giveaway | Phineas and Ferb the Movie: Candace Against the Universe In partnership with Lil Nas X, we helped to honor his iconic 2019 tweet by giving away Phineas and Ferb the Movie: Candace Against the Universe merchandise to fans, which even included a custom signed poster by him! This stunt brought #PhineasAndFerbMovie up the Twitter ranks, trending #4 that day. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1606989571498-RWJGB5Y88W1UZOB7IMET/PF+STUNT.jpg Work - Social Media Marketing Stunts - Dr. Doofenshmirtz Takeover | Phineas and Ferb the Movie: Candace Against the Universe To promote the debut of the Phineas and Ferb the Movie: Candace Against the Universe on Disney+, I worked with series co-creators (and voice of Dr. Doofenshmirtz) Dan Povenmire and Swampy Marsh to craft a takeover from Dr. Doofenshmirtz on @DisneyPlus Twitter. This included a full day of exciting stunts, including themed-threads and a live Q&A, and was our first animated character takeover. As a result, Phineas and Ferb trended at #24 on Twitter that day. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597728872861-2D76ACFH63DCAA3X2DTS/Muppets+Now+Video+Call Work - Social Media Marketing Stunts - Muppets Video Call | Muppets Now As a pre-promotion effort for the Muppets Now series, we had each Muppet character handle release a previously recorded video call, while Joe from Legal and Disney+ responded to each post with commentary. We then aggregated all of the social posts together into a Twitter Moment for fans to enjoy. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1606990267951-RHI7AHNR8KENHQNEKE81/Screen+Shot+2020-12-03+at+2.10.40+AM.png Work - Social Media Marketing Stunts - Clouds: A Musical Celebration Virtual Concert | Clouds To pay tribute to Zach Sobiech’s music and celebrate the release of the Disney+ Original Movie Clouds, we held a virtual concert on Facebook Live. There were a number of special appearances and performances throughout the concert—such as Sabrina Carpenter, OneRepublic, and Jason Mraz. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1610964486636-EF8H1EC9X0B838B0CHTA/soul.jpg Work - Social Media Marketing Stunts - Cast & Crew Twitter Watch Party | Soul In celebration of Disney and Pixar’s Soul debuting on Disney+, we joined forces with cast, crew, and other Disney + Pixar social handles to run a live tweet stunt of the movie on Twitter. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1598775763448-T2JJ9Z20WZVHXCRCC1JJ/Secret+Society+of+Second-Born+Royals Work - Social Media Marketing Stunts - Character Poster Reveal | Secret Society of Second-Born Royals We partnered with the cast of Secret Society of Second-Born Royals to debut posters for their characters that reveal their powers and celebrate one month until the premiere of the Original Movie on Disney+. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613553499328-ZJ1ONHYSXCWQLBX0JTVO/Crosstalk.jpg Work - Social Media Marketing Stunts - The Disney Bundle Super Bowl Twitter Cross-Talk | Disney+ Although most people watch the Super Bowl from home, there’s never a shortage of whoops, hollers, and cheers! To bring this enthusiasm to The Disney Bundle Super Bowl spot, I led a reactionary cross-talk stunt on the spots posted across Disney+, Hulu, and ESPN Twitter pages. We had franchise, show, and brand handles—such as @WandaVision and @Pixar—directly engaged with one another on these three posts to help spread the cheer of all that The Disney Bundle has to offer. https://www.ashleylam.net/work/series-development monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/36f75e43-7c80-4c27-b2f3-4a5486db42fc/Retail-Therapy-thumbnail-Rob_120425+%283%29.png Work - Series Development - Retail Therapy | Shop (Shopify) Shopping better helps everyone feel better. And, with Shop, holidays are going to be even more relaxing, rewarding, and fulfilling. This elevated man-on-the-street series was produced to drive consideration of Shop during the holiday season as a pathway into the rabbit holes that each shoppers' passions and interests create. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/0e95f338-f329-4436-be40-d37ddcf0abf3/Screenshot+2025-03-20+at+11.24.00%E2%80%AFPM.png Work - Series Development - Relatable Audio | VSCO Making photographers feel seen. This video series was crafted with an emphasis on short, scripted audio that would be relatable to photographers, while offering opportunities for reflection. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/5f0c9b57-3c63-4de8-b1bf-b92d6f3d3897/Screenshot+2025-03-20+at+11.23.54%E2%80%AFPM.png Work - Series Development - Photography Education | VSCO VSCO’s mission is to help creators make it. In the spirit of this goal, I worked with our evangelist to create a monthly photography education short-form video series that is centered around tips to help photographers elevate their work. Several videos from this program have been the some of the highest performing videos across VSCO’s channels of all time. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/027c2b57-e216-4459-a7f3-12635ddcdc00/Screenshot+2023-12-27+at+2.40.45%E2%80%AFPM.png Work - Series Development - Linkers We Love | Linktree Within Linktree’s network of 40M+ users, there are creators, small businesses, artists, and more that span across so many different verticals. In collaboration with our partnerships and creative design teams, I developed a bi-weekly Instagram Story stories to spotlight the vast variety of Linkers—along with the incredible work they do. This connected back to our Linkers We Love Linktree page to build a connective through line. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/9cb889a0-d379-4e69-a097-2b9ce3b5ee3c/IMG_6376.PNG Work - Series Development - Caption Ideas | Linktree One of the biggest barriers to finally hitting “post” on that photo or video is coming up with the right caption to pair with it. In correlation to culture, I created a monthly video series to offer caption ideas for common social posts around the specific time of year. Each month, these videos consistently climbed the ranks as a top-performing series. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/b4da6eb9-f2aa-4e50-8b91-c4e65205c75d/Screenshot+2023-08-09+at+1.10.13+AM.png Work - Series Development - Extreme Linkover | Linktree Linktree is so much more than a “page of links.” To really drive home this narrative, we produced videos to highlight the endless personalization possibilities on Linktree’s platform. These short-form content pieces were hosted by a notable graphic design creator, and over-indexed average Instagram views by 1K%+. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/bc83b04a-93df-4d68-9963-59b1090d4751/Screenshot+2023-08-09+at+12.57.27+AM.png Work - Series Development - Creator News & Tips | Linktree Linktree’s users are made up of millions of creators and avid social media users globally, so it was important that we find a way to support their broader needs beyond just our product. I partnered with our agency to launch our Creator News & Tips series, which has resulted in some of Linktree’s highest performing videos on TikTok yet. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/4baf18b8-a9fa-4b99-8362-5056c9129faa/Screenshot+2023-08-03+at+12.17.09+AM.png Work - Series Development - Product How-Tos | Linktree Based off insights around some of Linktree’s most common product-related questions, I crafted a video series to build awareness for some of the platform’s features, while offering a more visual format for how to navigate them. Each piece of content was made with the goal of feeling less branded like typical tutorials to give off a native social feel. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613559317459-FD2YBTIET91FHEGFV49V/Screen+Shot+2021-02-17+at+1.28.56+AM.png Work - Series Development - From Frame to Table Videos | Disney Eats Food dreams do come true. I worked closely with my Content Marketing counterpart to launch Disney Eats’ successful Frame to Table video series, which brought iconic on-screen food moments, such as Sleeping Beauty’s 16th birthday cake, across Disney films to life. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597730328035-1VXOGKY59XUKI3SWIP37/Disney+Family+Of+The+Week+Snow+White Work - Series Development - Disney Family Of The Week | Disney Family To highlight the Disney community, I helped launch the #DisneyFamilyOfTheWeek Instagram series for Disney Family. Each post gives fans a behind-the-scenes look at what Disney means to different families and the overall impact the brand has had on their lives. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597730503321-GEIFWMV7SA05218P3A5C/WALL-E+Oh+My+Disney+Tweet Work - Series Development - Text-Only Tweets | Oh My Disney In an effort to expand Oh My Disney’s social posts on Twitter, I started successfully implementing text-only formats that were specifically suited for the platform. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1622786251531-QALR878VZQ3W1WPOCPY1/Screen+Shot+2021-06-03+at+10.55.59+PM.png Work - Series Development - Disney Latte Art | Disney Eats A series that Disney Eats fans loved a latte! In response to the popularity of custom latte art, I co-launched a video series that brought some of these innovative drinks to life—with a Disney twist. Each Disney-themed latte was developed in collaboration with influencer Michael Breach (@baristart). https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613559025281-JVSL3JENFYHTKFFCVWVG/Screen+Shot+2021-02-17+at+2.13.32+AM.png Work - Series Development - Disney-Inspired Kid Hairstyle Videos | Disney+ Bibbidi-bobbidi-hairdo! In my partnership with my Content Marketing counterpart, I pitched and co-developed a video series that offered tutorials for creating kid hairstyles inspired by Disney characters. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597730418945-G0H42ZRREZ4L4L2YD270/Disney+Family+Happily+Ever+After Work - Series Development - Disney Parenting Liners | Disney Family To establish more of a relationship with parents, I created a series of parenting liner shareables that relate to the audience in a way that also ties back to the Disney brand. https://www.ashleylam.net/work/campaign-management monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530405157-I0GZU3VD7XIUVIYVS618/Screenshot+2026-01-04+at+4.38.52%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530402529-RXGBJO3HGEAA8KTCEGUU/Screenshot+2026-01-04+at+4.39.08%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530398173-7HP9A3ZX3WWYW0Y4A3PT/Screenshot+2026-01-04+at+4.39.39%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530403582-H6BDUYXTQ1BEJEKCE131/Screenshot+2026-01-04+at+4.39.00%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530409794-UZ0LQ1A7SNO9LGLUUX0Y/Screenshot+2026-01-04+at+4.38.14%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530411793-QSJ8WSK3FGR2SKWVRJNC/Screenshot+2026-01-04+at+4.38.04%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530409178-K7LZHWHC499HD3ESMIC5/Screenshot+2026-01-04+at+4.38.24%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530406839-K39GZTT4URMAIXS7QL1V/Screenshot+2026-01-04+at+4.38.44%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530400895-8MJ52MAXVU75DLLFC569/Screenshot+2026-01-04+at+4.39.24%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530401613-GT6IIQKRT1ZWU7JULC1X/Screenshot+2026-01-04+at+4.39.15%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530408288-31S4N9REO0C8WABWNUCN/Screenshot+2026-01-04+at+4.38.37%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530398563-HXV2DRY4TT74Z8IWYG50/Screenshot+2026-01-04+at+4.39.31%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530857360-LNA6TOU2IZ08YZ677KLO/Screenshot+2026-01-04+at+4.47.20%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530857013-PHIF6EL3H5PHPYWQ52JO/Screenshot+2026-01-04+at+4.47.12%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530412597-Z8MTYZJ9VMJLUO9VFJCB/Screenshot+2026-01-04+at+4.37.34%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767530414127-9A5WRSRDRMYIZOWTWJ2D/Screenshot+2026-01-04+at+4.37.27%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545111749-2M6CFPCK3UCNI3IJ26PO/Screenshot+2025-03-21+at+1.17.31%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545121079-0CHSZYUR69EOLQHLD7MW/Screenshot+2025-03-21+at+1.16.03%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545108412-5GMGTDBM4QF4VUHEVED3/Screenshot+2025-03-21+at+1.17.37%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545119643-FDUWL22FUOA8OK5XN8UX/Screenshot+2025-03-21+at+1.16.11%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545107892-5X0M7O1Q4DOACK3UGJQK/Screenshot+2025-03-21+at+1.17.54%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545111428-0YWWY424TU241M3BZXTM/Screenshot+2025-03-21+at+1.17.25%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545113609-HUOFK8ISS6LAHTYQB3A9/Screenshot+2025-03-21+at+1.17.17%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545114539-LY6MM0YRJPY407UX37TL/Screenshot+2025-03-21+at+1.17.12%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545115759-T58QAHCAXXU1S09KGLXY/Screenshot+2025-03-21+at+1.17.06%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545117072-ON4LJ571SLUPGTRG0E2P/Screenshot+2025-03-21+at+1.16.23%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742545118190-N77FO8ZGZUBUCX6Y2CQY/Screenshot+2025-03-21+at+1.16.18%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014121710-XJ6JG8MDJV2EZ85SBF60/Screenshot+2023-12-31+at+1.13.55%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014120683-50YH6C6BV72TTWMFXNDO/Screenshot+2023-12-31+at+1.14.04%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014117244-1TKSXTSEAI7CLAJMS7EC/Screenshot+2023-12-31+at+1.14.34%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014120265-ZVCB84ZWO6DSKAE3D89A/Screenshot+2023-12-31+at+1.14.12%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014118826-NID6O7N4RFMMWOJXS22W/Screenshot+2023-12-31+at+1.14.18%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014117120-I5RQ40Y1VI9UV2QWSHC4/Screenshot+2023-12-31+at+1.14.58%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014122161-YQ9H9PP9IAB6HPA7R7PI/Screenshot+2023-12-31+at+1.13.49%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1704014118884-BW2PCSALHOJXHOIEY7GR/Screenshot+2023-12-31+at+1.14.25%E2%80%AFAM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714909673-6AZMFC73TSJZZM2UIWYL/Screenshot+2023-12-27+at+2.08.12%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714914569-QWG0SHN0MSVIZDP63HR8/Screenshot+2023-12-27+at+2.07.27%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714909879-77G59ZJRFND56A8IMW1Q/Screenshot+2023-12-27+at+2.08.04%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714911709-L40QEDRT7QW3LPTIEE2H/Screenshot+2023-12-27+at+2.07.54%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714912722-5Y142P8H4Q57SQOGYPWW/Screenshot+2023-12-27+at+2.07.36%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714911513-XU99HOMC7KZI1F3J8QKM/Screenshot+2023-12-27+at+2.07.45%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703714914405-YEI9YC9OG6BP6JGXJX8D/Screenshot+2023-12-27+at+2.07.19%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716237479-0QWMHADS3YLVMZLNMKJY/Screenshot+2023-12-27+at+2.29.55%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716235845-4QXFAEKZ3RQ2AN0SJ6JI/Screenshot+2023-12-27+at+2.30.20%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716238632-61BG76YXWUOQ3Y465HJY/Screenshot+2023-12-27+at+2.29.43%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716237032-VW2KXIW25P1GAC1TX591/Screenshot+2023-12-27+at+2.30.04%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716237994-VQFIFDVCYVOMNSY5N8C1/Screenshot+2023-12-27+at+2.29.50%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716236169-U20KIEIOSBNRHKQ0ZEOZ/Screenshot+2023-12-27+at+2.30.10%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1703716239309-BYQBWF3VCBZ9UCUPYL95/Screenshot+2023-12-27+at+2.29.36%E2%80%AFPM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614507952533-L2XVZDS0IX2EZMDZ9CMA/Screen+Shot+2021-02-28+at+2.24.26+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614508298908-ZIZWBOWF3F8NQ2YU5RF5/Screen+Shot+2021-02-28+at+2.30.46+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614509006481-NNXEJG3EWNK536PBH47B/Screen+Shot+2021-02-28+at+2.42.49+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614509381512-7VCLXM5LU0H8RLOGCSRQ/Screen+Shot+2021-02-28+at+2.48.59+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614510953646-JD194Z6N5MXHO10GXVZD/Screen+Shot+2021-02-28+at+3.15.41+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614510099445-ZHMDRWFOA84UBXS2GOR0/Screen+Shot+2021-02-28+at+3.01.18+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614510397898-SN8W9Z9YX537309OMI9S/Screen+Shot+2021-02-28+at+3.06.22+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614509552156-CGORJ8V980WJ1766GCDP/Screen+Shot+2021-02-28+at+2.52.11+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614511113813-SNEBFJ0MQ5NLUO62HO35/Screen+Shot+2021-02-28+at+3.18.20+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614510579944-SA6Z04BXDCR7FIPHSSKK/Screen+Shot+2021-02-28+at+3.09.27+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614512021886-7IQM8VFVQRUZB6F4G9F6/Screen+Shot+2021-02-28+at+3.33.27+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614512756946-O6VT786GON4T0M34KY8O/Screen+Shot+2021-02-28+at+3.45.42+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614516554106-QWD6Q4FPD6ETPY10SKWH/Screen+Shot+2021-02-28+at+4.48.52+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614517515821-4291XXB0IK9KG2SCECH1/Screen+Shot+2021-02-28+at+5.04.50+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514768127-1BR89H5EQ0JX69X1CV5A/Screen+Shot+2021-02-28+at+4.19.16+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514030527-ZTV5ZAP6ZVX4E3LBITR7/Screen+Shot+2021-02-28+at+4.06.52+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514582838-6V94RVIKD2TJF9TAYO93/Screen+Shot+2021-02-28+at+4.16.06+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514990259-EVDRBD7JO9HP4CB63LE6/Screen+Shot+2021-02-28+at+4.22.41+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614513277024-9NDHPSW89U5P5YGL1M01/Screen+Shot+2021-02-28+at+3.54.23+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514691023-IXS3BHCAWAH2H00MZBVK/Screen+Shot+2021-02-28+at+4.17.54+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614514637966-YGFC7D21UQ8H392HW1DO/Screen+Shot+2021-02-28+at+4.17.05+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614513451813-TVQZ9V8IIIKSZ4ASRDXS/Screen+Shot+2021-02-28+at+3.57.18+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614515682767-K9I773FHSDJQIH300SAW/Screen+Shot+2021-02-28+at+4.34.28+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614515907499-SWEEHKMGK8BIWL8OQ0V2/Screen+Shot+2021-02-28+at+4.38.16+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614513833588-86CQ0IUAJ7KG5ZN7JKTN/Screen+Shot+2021-02-28+at+4.03.39+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614543238778-GIWML3974BNQV3COJ76X/Screen+Shot+2021-02-28+at+12.13.46+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614543073244-FI2QAMAIU2LIPZJPH4FQ/Screen+Shot+2021-02-28+at+12.11.04+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614543625583-F4R8RGZS1IJQ0K8UFBSW/Screen+Shot+2021-02-28+at+12.20.14+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544272241-DNK3MFQIE1WTJM83TJMY/Screen+Shot+2021-02-28+at+12.30.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544690578-1SQ68LB8JJL8AXLMCVPU/Screen+Shot+2021-02-28+at+12.37.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614545001953-M4BT9Y8LMWO07D548TB8/Screen+Shot+2021-02-28+at+12.43.10+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614543977363-MHDQ2SF9FXFENUHU9MB8/Screen+Shot+2021-02-28+at+12.26.07+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544221873-EARE74AWB7EA521BC1SG/Screen+Shot+2021-02-28+at+12.30.08+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544367047-J2OETMDECCFLABHH0FG6/Screen+Shot+2021-02-28+at+12.32.34+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614542828093-VB7995S93PYHFAQWEZBE/Screen+Shot+2021-02-28+at+12.06.44+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544803324-B8JWP0UKBZO8XT9YP97P/Screen+Shot+2021-02-28+at+12.39.51+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544497142-VGYAC1WV8S8JS43XJA79/Screen+Shot+2021-02-28+at+12.34.47+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544438981-4W0TKWRULLRFNA794DKV/Screen+Shot+2021-02-28+at+12.33.44+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614543364377-8K9VPSRHHJ67FKGNLY07/Screen+Shot+2021-02-28+at+12.15.54+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544100213-NDW1W3AVWCSJ8L9X36XK/Screen+Shot+2021-02-28+at+12.28.10+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544552210-6LFQ32ROXQSXEW0LY0WI/Screen+Shot+2021-02-28+at+12.35.27+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614544925547-WY695IIT4SDOBFHHVE6J/Screen+Shot+2021-02-28+at+12.41.48+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614518240609-YVB4AYS0ERFAF5P2H9QD/Screen+Shot+2021-02-28+at+5.16.55+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614518595217-4NM57KBNNGWKJU4E2JQV/Screen+Shot+2021-02-28+at+5.23.00+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614519000667-XGP6E0B5ZILPKIQKEQA6/Screen+Shot+2021-02-28+at+5.29.49+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614518860298-N5MOCNX3OOX3H52Y13A0/Screen+Shot+2021-02-28+at+5.27.25+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614518427433-M5TQCG7FZB1S1APTSVMF/Screen+Shot+2021-02-28+at+5.20.16+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614518717749-958TA7TP7GV2ERBS3YJ9/Screen+Shot+2021-02-28+at+5.25.05+AM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614553959906-1GWYWB14VFL68HSNNT7N/Screen+Shot+2021-02-28+at+3.12.23+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554868181-Z2QP763FJC8D9HU75VC4/Screen+Shot+2021-02-28+at+3.27.37+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554250332-DPZBW3DG3WAOJWC6TPHV/Screen+Shot+2021-02-28+at+3.17.16+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554103860-UQ6M4OXHXTMUJBAPYYHR/Screen+Shot+2021-02-28+at+3.14.53+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554591575-F6NW5LV89YD29MZKP3Y2/Screen+Shot+2021-02-28+at+3.23.01+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554903890-YT4P7F0YQHMUZ9DXCE1M/Screen+Shot+2021-02-28+at+3.28.13+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614555060724-43I2FQR5DVLO8BUUKSHY/Screen+Shot+2021-02-28+at+3.30.47+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614554701514-37DCVLF8ITKDJURLOI9K/Screen+Shot+2021-02-28+at+3.24.50+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614558502947-X8GOZO2V56P3DLJDJWBT/Screen+Shot+2021-02-28+at+4.27.51+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614559113903-Y8JPA3KDQHSNUQUEYVQA/Screen+Shot+2021-02-28+at+4.38.21+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614558983380-BQT89Q9KN2A1QOF926KJ/Screen+Shot+2021-02-28+at+4.36.12+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614559572506-AC4F812D00AHB941GOE0/Screen+Shot+2021-02-28+at+4.45.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614559438844-0SC8TLRHTCVIAWEN1JQE/Screen+Shot+2021-02-28+at+4.43.48+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614559250224-WBULPV94K5UZ5F99O0IS/Screen+Shot+2021-02-28+at+4.40.39+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614558637018-Y7C5TNOWMX6DVNNT8535/Screen+Shot+2021-02-28+at+4.30.26+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614559375675-RN0DZT1SNZ72GA2474AQ/Screen+Shot+2021-02-28+at+4.42.45+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614560343985-SVXMQA2UONZDEE2Q8F8A/Screen+Shot+2021-02-28+at+4.34.39+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614560470984-FS3MRJ5YXOYMTK80AVE6/Screen+Shot+2021-02-28+at+5.00.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614561371310-Z48QV0UT7ELT0KSQOOZU/Screen+Shot+2021-02-28+at+5.15.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614560590383-ZG4YJNGJS1I9SQJ4LNES/Screen+Shot+2021-02-28+at+5.03.01+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614560954625-1NI0QS2H9KNU4ZPEVSS2/Screen+Shot+2021-02-28+at+5.09.04+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614561186860-Y2XZDZUD1NDQDN7AOM3V/Screen+Shot+2021-02-28+at+5.12.52+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614561070473-ZAUKYCNUU77TXCHP2WE5/Screen+Shot+2021-02-28+at+5.10.59+PM.png Work - Cross-Functional Campaigns https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614560714112-NRAKRX69TQWUO96R8X8G/Screen+Shot+2021-02-28+at+5.05.01+PM.png Work - Cross-Functional Campaigns https://www.ashleylam.net/work/organic-social-content monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/2653af77-6f59-4b23-b2b1-616af7521d6b/IMG_1441.PNG Work - Evergreen Social Content - September 30 vs. October 1 Orders | Shop (Shopify) To highlight the strong breadth of Shop’s merchandising, I developed this repeatable content format that illustrated the contrasts in seasonal shopping behaviors. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/6c2d3f7a-2dc4-4057-a0b3-7c81cf406f5f/Screenshot+2025-09-07+at+12.43.35%E2%80%AFAM.png Work - Evergreen Social Content - Photo Composition Tips | VSCO To expand VSCO’s social programming and connect back to the overarching brand strategy, I worked with our brand evangelist to build a high performing educational video series. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/99311e90-e95a-42f7-9ab7-d494e11cae4a/Screenshot+2023-12-28+at+1.45.36%E2%80%AFAM.png Work - Evergreen Social Content - Support Small Creators Text-Only Thread | Linktree As a spin on the popular “support small businesses” phrase, I wrote a text Threads post to help make those who are smaller in the creator space feel seen. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/db1ccea5-7757-45c3-b163-60e80624d1db/Screenshot+2023-12-28+at+1.45.52%E2%80%AFAM.png Work - Evergreen Social Content - Ur in Their DMs Text-Only Thread | Linktree Linktree’s version of the “ur in their dms, i’m in their ___” text post trend I put together that resulted in engagement from a lot of other brand social accounts, such as 7-Eleven and Ritz Crackers. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597708432093-6AL8W6NFHPWDV1GCO3RU/Disney%2B%27s+JESSIE Work - Evergreen Social Content - JESSIE First vs. Final Appearances | Disney+ As an evergreen social play, this carousel invites fans to reminisce on how much the cast of Disney’s JESSIE grew up from the very first episode of the series to the very last one. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597708603584-NCNDA0L2PW937TNEHRR5/Muppets+Now+-+Joe+From+Legal+and+Beaker Work - Evergreen Social Content - Muppets Now Campaign Memes | Disney+ In support of the Muppets Now digital marketing campaign, I created a series of brand memes that tie back to the show, while connecting directly with our audience. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597718963804-ZEKIKYG9Y0HEIXWCK58D/Disney%2B+Coco+%22Remember+Me%22+Tweet Work - Evergreen Social Content - Coco’s “Remember Me” Tweet | Disney+ To play on the moment of “Remember Me” trending on Twitter, I crafted this text-only post, formatted specifically for the platform. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597719272134-69RMIV3OSFOY5IVYA9HL/Disney%2B+The+Parent+Trap+Tweet Work - Evergreen Social Content - The Parent Trap Split Photo Tweet | Disney+ A common Twitter format has been to put together two photos to have them display as one on the platform. In honor of The Parent Trap anniversary, I curated a post for this trend that utilized the split image from the film. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597736770926-F6T2RTPQJVNF63UVEZBS/High+School+Musical%3A+The+Musical%3A+The+Series+Meme Work - Evergreen Social Content - Hiding Feelings Meme | High School Musical: The Musical: The Series As a U.S. sustain and Europe season one push, I crafted this meme, as well as other custom evergreen posts. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597720732439-X3JXB63NEPYOXLW7ORLN/Oh+My+Disney+Disney+Castle+Opening+Credits Work - Evergreen Social Content - Disney Movie Opening Credits Collage | Oh My Disney This collage showcased a range of varying Walt Disney Studios opening credit designs that evoked a sense of nostalgia across fans. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597725920794-0HJFBOJ9IJAODE5P4WB7/D23+Expo+Cinderella+Costume+Display+Exhibit Work - Evergreen Social Content - D23 Expo Cinderella Costumes Round-Up | Disney Style D23 Expo, a convention that unites Disney fans around the nation, may be one of the biggest events put together by The Walt Disney Company every other year. On Disney Style, I brought this event to fans digitally, by giving them the experience of the Costume Exhibit on their social feeds. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597726382581-RS6BQLHGV3439TC9RRDN/Service+Dog+at+Walt+Disney+World Work - Evergreen Social Content - Service Dog x Donald Duck @ WDW (UGC) | Disney Pets To connect with the Disney Pets social community, I regularly tracked and pulled UGC content from various online creators. Posts featuring service dogs at Disney Parks became one of our on-going content bucket. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1597727119666-ZCRQ7UM4HL863X6WKL68/High+School+Musical+Friend+Text Work - Evergreen Social Content - Friend Breakup Text Convo | High School Musical After launching the High School Musical Instagram handle, I scripted this fake text conversation as a fun play into the franchise. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1610965045856-812TDZPGS9FP47K2I1GV/Screen+Shot+2021-01-18+at+2.16.33+AM.png Work - Evergreen Social Content - Anastasia x Dimitri Tweet | Disney+ With the beloved Anastasia finally making her debut on Disney+, I put together this custom Twitter post — unlocking childhood nostalgia among many fans. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613979755298-8QHF1C1G99OZN2ITTV92/57076383_439801759926562_3352587602507742885_n.jpg Work - Evergreen Social Content - Your Zodiac Sign as Disney Parks Food Graphic | Disney Style Zodiac signs and Disney Parks food are both obsessions of many, so it only made since to combine both worlds in this successful graphic for fans on social to enjoy. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1614325970429-A3U2F0DVWB1N0X021I2E/79788482_125238851939875_8075182301609732045_n+%281%29.jpg Work - Evergreen Social Content - 2020 New Year’s Resolutions Phone Notes | Oh My Disney As a play on celebrating the New Year, I crafted this Disney and Pixar-inspired resolutions list that was formatted as an iPhone note to feel authentic to where fans realistically would have thoughts jotted down. https://www.ashleylam.net/about daily 0.75 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/52038cc5-ba10-4077-ae2b-26d6d22a6d4b/IMG_7023.JPG About Partnering with creators @ VidCon https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1591605687712-6DQMSGZ4QVYNOA6DVNUR/1565B8A8-5637-4575-9937-E933FC8B9587+copy.JPG About Covering social @ Mulan premiere https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1591859480843-MXQONCPVRMI8D5JYYYME/ACS_0471.JPG About Shooting content @ Disneyland https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1591859877202-3FIZW4RZQ5Z58Q4YTNC5/ACS_0474.JPG About Leading vertical social @ D23 Expo https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/4edc3f41-5790-4048-87dd-aec460efa0c9/IMG_8750+2.JPG About https://www.ashleylam.net/home daily 1.0 2026-02-02 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/51941c24-8bd1-4098-9de7-803596170be1/Screen+Shot+2021-02-28+at+11.43.58+PM.png Home @DisneyStyle Halloween Influencer Program https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1591951402725-I6AZQ6BL94JSKORVL9OT/95327031_660930401144683_7635173170326516024_n.jpg Home @DisneyPlus Hannah Montana First & Last Appearances https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/d6ffcb71-83a8-4a92-9577-2008313624d0/Screenshot+2023-07-22+at+3.48.06+AM.png Home @Linktr.ee IG Carousel Hack TikTok https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/a314a5f5-08e3-4042-84c8-2c583b14101e/Screen+Shot+2021-02-28+at+11.48.40+PM.png Home @DisneyEats Frame to Table: Mad Tea Party Video https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1742460462366-NP883623N1GMZQC3YK9A/IMG_8571.jpg Home @VSCO Photo Composition Tips https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1767531832071-00MDCL976RCS2K4APMU2/Retail-Therapy-thumbnail-Rob_120425%2B%25283%2529.png Home @ShopApp Retail Therapy Series https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/6446554c-5cc6-4fa2-a348-6f2997a5d412/8ed3d547-94ff-48e1-9f20-8c14a7030a02_2000x2000.webp Home - Social Media & Operations @ Apple Social Operations Lead | January 2026 - Present Currently leading the social operations function in collaboration with Services teams across owned and earned organic social. https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/de0dfae3-13b7-4f08-a267-21d0509612d1/Screenshot+2026-02-02+at+12.44.02%E2%80%AFAM.png Home - Social Media Marketing @ Shopify Social Lead, Shop | June 2025 - January 2026 Built and relaunched the organic social media program for Shopify’s B2C brand—exceeding performance KPIs for tentpole moments, such as Shop’s holiday campaign, by 200%+. Additionally, consulted on social plans from external brands, including Rare Beauty and Mejuri, to produce impactful partnership moments. Highlight: Co-marketing campaign with Rare Beauty to announce their first fragrance—achieving 20M+ earned impressions https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/30c9dbc0-ce68-4236-930b-c22526e07ac3/Screenshot+2026-02-02+at+12.44.49%E2%80%AFAM.png Home - Social Media Marketing @ VSCO Senior Social Media Manager | March 2024 - May 2025 Oversaw organic social media presence (8M+ total followers) and strategy to increase awareness of VSCO beyond its editing tools—extending storytelling to position the brand as a home for photographers. Additionally, advised on paid social tactics. Highlight: Producing record-breaking social results—such as 1.1M+ impressions from a single tweet https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/6dc90c3a-28ff-4739-b679-2120e82cf595/Avatar-Symbol-Canopy.png Home - Social Media Marketing @ Linktree Social Media Manager (Core Markets) | August 2022 - February 2024 Social Media Manager (Global) | July 2021 - August 2022 Headed up social strategy, creative development, community engagement, tone of voice, and more for the market leader of the link in bio space—fueling +111% following growth. Additionally, partnered with creators and celebrity talent across various niches from Linktree’s 45M+ users to build brand awareness through social content. Highlight: Achieving media headlines for reactive social content published in response to news from Meta https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1613551495604-D8474ZZVS5KJK1QIH5RL/Disney+Brands.jpg Home - Social Media Marketing @ Disney Social Engagement Strategist (Disney+) | Apr. 2020 - July 2021 Social Engagement Strategist (Disney’s Verticals + Franchises) | June 2019 - Apr. 2020 Social Media Marketing Coordinator (Disney’s Verticals) | Nov. 2018 - June 2019 Social Media & Editorial Coordinator (Disney’s Babble) | Dec. 2016 - Nov. 2018 Social Media Intern (Disney’s Babble) | May 2016 - Dec. 2016 Managed the social strategy, content calendar, community management, and voice for Disney+ brand, series, and movie accounts (14.5M+ total followers)—while overseeing the digital campaigns for original titles. Additionally, spearheaded select brand initiatives, including The Simpsons and The Disney Bundle. Previously led social for Oh My Disney, Disney Style, Disney Family, Disney Eats, Disney Pets, and Babble across all platforms (14M+ total followers). Highlight: Winning 2021 Short Awards for Best Twitter Presence for Disney+ https://www.ashleylam.net/contact daily 0.75 2024-02-24 https://www.ashleylam.net/press daily 0.75 2026-01-04 https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/8997eed8-9fd4-4030-b005-6cfb4f95f975/IMG_2211.webp https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/e370f740-9b5e-4596-a753-9aa7123752ab/137566982_1192214454514662_8751944527321330212_n-e1643391811108.jpg https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/53c578ae-5222-48f6-9de4-8ad0d2a9b1bb/Screenshot+2023-07-23+at+6.38.57+PM.png https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/79e3f8f4-cd25-43fc-aafc-3535fb043bba/Screenshot+2023-07-23+at+6.28.14+PM.png https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/678f0992-c777-4630-bc35-8681e95c49d1/Screenshot+2023-07-23+at+6.23.14+PM.png https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1595754480252-C5S665MB00YD09UB0RTA/EYb6K2iUwAAgSql.png Press - "BIG Announcements from Disney+, Hulu, and ESPN+ on National Streaming Day!” — InsideTheMagic.Net https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1595754940623-NXXHX9OIW4I7SF6SQABN/Screen+Shot+2020-07-23+at+1.05.27+PM.png Press - “Ashley Tisdale, Phineas and Ferb creators share opening song from new Disney+ movie.” — EW.com https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1595755091925-80WV2ISKF5QYBEV0PJOW/Screen+Shot+2020-07-13+at+5.14.24+PM.png Press - “The Muppets meet up over video call to discuss new improv show.” — Polygon.com https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1606808888857-GXI5JP1AL2XKV8HG7NYV/Screen+Shot+2020-11-30+at+11.47.05+PM.png Press - “Disney+ to hold virtual concert in honor of Zach Sobiech, teen who wrote 'Clouds' before his death.” — People.com https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1617779903356-FAHPB8UM6DLRQN69JI87/Screen+Shot+2021-04-07+at+12.18.06+AM.png Press - “19 Of the most wholesome fan reactions to ‘The Mighty Ducks: Game Changers.’” — Buzzfeed.com https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1622788506120-SK11TURNSKY17QLTRUAB/Screen+Shot+2021-06-03+at+11.31.44+PM.png Press - “Disney+ shared a special look at the new series Turner & Hooch, a sequel/reboot of the 1989 Tom Hanks film of the same name.” -ComicBook.com https://images.squarespace-cdn.com/content/v1/5eafa029c234ed37b83aa8c9/1622788933183-FET80YDNPLSHL9HPHKEH/E1xmXnHUUAQcr7P.jpeg Press - “Disney+ to hold ‘The Mighty Ducks’ Watch Party in celebration of National Streaming Day.” — LaughingPlace.com https://www.ashleylam.net/home-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414914-0WZD88DEBFICZML5Z9ML/Logo1.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414921-UWV4DVB1BXX9ZYKQWPAE/Logo2.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414918-YN0C3707759R1F69864F/Logo3.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414916-8GQ9RHAGPANKNNJ99XAV/Logo4.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1561907800739-KPLG47SEYE493UI2O24B/Stocksy_txp824ffa5crXt000_Large_844920.jpg Home - Invest in your relationship with yourself We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life. https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1559080328316-G6PK6CXBE07NEM0XAHCH/Stocksy_txp824ffa5crXt000_Large_844923.jpg Home - Improve your relationship with others Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships.