Brand Partnership Content
In collaboration with sales and partnerships, I’ve curated branded content on social to meet needs and KPIs of third party clients.
Shop x Rare Beauty Fragrance OOH Teaser | Shopify
To launch a new product category, Rare Beauty worked with Shop to surprise NYC fans with scratch-and-sniff billboards that offered a preview and sample of their fragrance. I led the social strategy across Rare Beauty and Shopify owned channels for this partnership.
VSCO x Liquid I.V. Presets & Photo Challenge | VSCO
Liquid I.V. partnered with VSCO to launch two custom presets—inspired by their new summer flavors. To encourage usage of the presets, we launched a photo challenge and I oversaw social amplification of the campaign in collaboration with Liquid I.V.’s marketing team.
The Lion King Premiere x PANDORA | Disney Style
In a video sponsored by PANDORA, fashion and beauty influencer Jenn Im (@imjennim) took her Disney style to the world premiere of The Lion King—interviewing the cast and crew of the movie. I served as the brand lead for the overall execution of this branded content for Disney Style.
Motherhood: Instagram vs. Reality x Target | Babble
In collaboration with Target, I oversaw a branded content meme series of Instagram vs. Reality moments in motherhood for Babble.
Disney x Otterbox Phone Case Collection | Oh My Disney
I built out a custom branded Instagram Story on Oh My Disney to drive consumers to Otterbox’s collection of Disney-themed phone cases.